Guides on web, SEO and marketing.
Everything we have learned building sites that sell — explained in plain language.
SEOShadowBan: What It Is and How to Avoid It
In the digital age, the term "shadowban" comes up more and more often, describing a form of restriction placed on a user's online visibility. In this article we look in detail at what a shadowban is and share practical advice on how to avoid this invisible penalty.
Sep 20, 20232 min read
Web DevelopmentShopify: What It Is and How It Works
Shopify is an ecommerce platform that offers a complete solution for anyone who wants an online store. Launched in 2006, it quickly became a popular choice for small and medium-sized businesses looking for a simple, efficient way to run their business online.
Sep 6, 20231 min read
Web DevelopmentWordPress: What It Is and How It Works
WordPress is one of the most popular content management systems (CMS) used to build and manage websites. It is a flexible, easy-to-use solution that revolutionised web development and made it accessible to a very wide range of users.
Sep 5, 20231 min read
Web DevelopmentWeb Domain / Hosting - What They Are and How They Work
A web domain and a hosting service are the two fundamental building blocks of any online presence. The domain is your site's unique address on the internet, while hosting is the place where all of its files and data actually live.
Sep 1, 20231 min read
Web DevelopmentWhat Is the SSL Protocol and Why Your Website Needs It
SSL (Secure Sockets Layer) is a cryptographic standard that secures online communication through an encrypted connection between a client, such as a web browser, and a server. Here is how it works and why every website needs it.
Aug 25, 20232 min read
MarketingThe Importance of Showcasing a Business Online Rather Than Offline
In the digital age we live in, an online presence has become an essential part of business strategy across every industry. This article highlights just how significant showcasing a business online can be compared with offline methods, and explores the advantages it brings.
Aug 14, 20232 min read