At Creative Point we are passionate about turning brands into online successes. With bespoke strategies, effective advertising and SEO optimisation, we focus on tangible results. We build your digital presence, bring in quality traffic and generate conversions that count. Our expertise in design, social media and analytics lets us create campaigns that are both engaging and effective. From start-ups to established companies, we are the partner you can trust to reach your objectives.
Google Ads optimisation is the key to more effective online advertising.
Our team of specialists refines the strategy, the keywords and the ads themselves to reach the right audience and maximise ROI. With constant analysis and adjustment, we make sure budgets are well spent and results are real, bringing in quality traffic and valuable conversions.
Social media marketing is the art of turning social platforms into powerful tools for your brand.
Our team develops bespoke strategies, creating engaging content and managing the conversation with your target audience. Through constant analysis, we maximise the impact of each campaign, grow engagement and build a loyal community, lifting both visibility and conversions.
Email marketing brings the power of direct communication into your digital strategy.
With attention to detail and genuine personalisation, our team creates compelling email campaigns delivered at exactly the right moment. We segment the audience, test subject lines and analyse performance, maximising open rates and conversions. The result? Stronger relationships with your customers and growth for your business.
Mobile marketing turns every screen into an opportunity.
Our team understands how much the mobile experience matters to digital success. From responsive design to geo-targeted campaigns, we make sure your messages reach your target audience in a way that is engaging and relevant. We maximise impact through constant analysis, driving higher conversions and stronger engagement on mobile.
We run online advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram) and TikTok Ads for businesses in Bucharest and across Romania.
There are two different sums and they are worth separating in the first conversation: the money that goes to Google or Meta, which you see in your own account, and the fee for building and running the campaigns. The ad account stays yours, on your company — we do not hold it.
The budget is not split evenly across channels, because they do not do the same job. Google Ads catches people already searching for what you sell, so it converts faster and costs more per click. Meta Ads and TikTok Ads catch them before they search, so they cost less per impression and need more time before they show anything — TikTok most of all, because there you are buying attention rather than intent.
We start on the smallest budget that produces data, not the largest one you can carry. A campaign without enough conversions to learn anything from is an expense, not a test.
A paid click lands on a page. If that page loads slowly, asks for too many fields, or does not say what it sells in the first two lines, you paid to bring someone who leaves. Most campaigns that “do not work” are campaigns that work, pointed at a page that does not.
So we look at where the traffic lands before we look at how to bring it. Sometimes the conclusion is that this month you do not need a campaign, you need the page rebuilt — and we say so, even when that is the answer that earns us less in the short term.
Measurement comes from Google Analytics wired up properly: not how many arrived, but how many sent a form, called, or bought. Without that, any report is a list of clicks.
Not answered here?
Tell us what you needGoogle Ads and Meta Ads, meaning Facebook, Instagram and Messenger, with measurement in Google Analytics. The choice is not a matter of taste: on Google you reach people already searching for what you sell, on Meta you reach people who were not looking for you but match the profile. Budget usually splits between the two, in proportions set by how much your product is actually searched for.
We do not have a fixed floor, but we do have a rule: the budget has to be enough for the campaign to gather data, otherwise you are optimising noise. The number depends on what a click costs in your field, what a customer is worth to you and how fast you need results. Tell us in the form what you sell and the range you have in mind, and we will tell you honestly whether it makes sense.
Through measurement, installed before the first campaign runs. We set up the events that matter to you, form sent, order placed, call started, so the conversation is about the cost of a customer, not impressions and likes. Without correct measurement, any campaign report is just a nice story.
Yes, we write the copy and prepare the visuals, starting from your identity. If you already have product photography or video we use it; if not, we agree what needs to be produced before launch. What we will not do is promise things in an ad that the product does not deliver, because a campaign is judged in sales, not in click-through rate.
Not directly: Google does not raise your organic positions because you buy ads. Indirectly they do, because within weeks campaigns show you which keywords bring people who buy, and that shortens the content plan. This is why we usually run the two together.
You need somewhere for the click to land, and a Facebook page is rarely that place. It can be your site or a landing page built for the campaign, but it has to load fast, say what you sell within a second and offer one clear next step. Otherwise you are paying for clicks into a closed door.
Let us talk
Tell us briefly what you have in mind. We come back with what can be done, in what order, and what the price depends on. Google Ads, Meta Ads, Analytics, Monthly reports.
