What does an event site need to contain?

What, when, where, how much and how to register, visible without scrolling. On top of that: the schedule by day, the speakers or performers, questions about access and parking, a map and contact details. An event site that hides its registration button is an expensive flyer.

Do I need my own site if I sell tickets through a platform?

Yes, because a ticketing platform sells but does not persuade. The site is where you build the reason to come, and unlike a Facebook event it stays indexed in Google, can be reused for the next edition and leaves you the traffic data. The buy button can hand off to the platform.

How early should the site go live?

As early as possible, even as a minimal page: date, city and a notify-me form. Google needs time to index, and you need an email list before paid promotion starts. A page published late is competing against its own deadline.

What do I do with the site after the event?

Do not delete it. Turn it into the archive of that edition, photos, recordings, numbers, thanks, and keep the same address, because the authority you earned carries over to the next edition. A new domain every year means starting from zero every year.

Event Website: A Complete Guide to Organizing Events Online

Guides2024-08-101 min read

An event website is essential for organizing, promoting and managing events of any kind. It offers a central space where attendees can access information, register and stay up to date with news about the event. A well-built website can increase both the visibility and the success of your event.

An event website has to include key features such as:

SEO optimization of a website is crucial for attracting more visitors and improving your position in search engine rankings. Here are a few essential strategies:

A well-optimized website brings you numerous benefits:

Choosing the right platform for a website is crucial to the success of your project.

An event website is an essential tool for the success of any event, whether it is a conference, a concert or a charity event. By investing in SEO optimization and choosing the right platform, you will ensure a well-organized event with increased visibility and a pleasant experience for attendees.

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What does an event site need to contain?
What, when, where, how much and how to register, visible without scrolling. On top of that: the schedule by day, the speakers or performers, questions about access and parking, a map and contact details. An event site that hides its registration button is an expensive flyer.
Do I need my own site if I sell tickets through a platform?
Yes, because a ticketing platform sells but does not persuade. The site is where you build the reason to come, and unlike a Facebook event it stays indexed in Google, can be reused for the next edition and leaves you the traffic data. The buy button can hand off to the platform.
How early should the site go live?
As early as possible, even as a minimal page: date, city and a notify-me form. Google needs time to index, and you need an email list before paid promotion starts. A page published late is competing against its own deadline.
What do I do with the site after the event?
Do not delete it. Turn it into the archive of that edition, photos, recordings, numbers, thanks, and keep the same address, because the authority you earned carries over to the next edition. A new domain every year means starting from zero every year.

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